Unveil visibly lifted, firmer and smoother skin with Be Jolie London’s NovoLift Proactive Skin Boosting Serum — a concentrated anti-ageing formula handcrafted in London. Designed to deliver fast and long-term results, this serum combines premium botanical extracts with advanced skin-firming actives to tighten, refine and rejuvenate the complexion. It improves elasticity, smooths the appearance of fine lines and boosts overall radiance, making it perfect for ageing, tired or dehydrated skin. Lightweight, silky and fast absorbing, it layers perfectly under moisturiser and makeup. Handmade in small batches in the UK for exceptional quality and freshness.

store in a cool, dry place, avoid contact with eyes Niacinamide Refines texture, brightens and boosts barrier strength. Hyaluronic Acid: Intensely hydrates and plumps fine lines. Aloe Vera: Calms, comforts and replenishes moisture. Lifting Plant Actives: Visibly firm and tighten the skin. Botanical Antioxidants: Protect and enhance natural

For hygiene reasons, we cannot offer returns or refunds on fashion face masks, cosmetics (including beauty products), pierced jewellery, vitamins and supplements, medicines, toiletries, swimwear or lingerie and adult toys if the product or item has been used, if the hygiene or product seal has been broken or is no longer in place or if the product is not in its original packaging (if applicable), unless faulty.

Items of footwear and/or clothing must be unworn, unwashed with the original labels attached. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights. Also, footwear must be tried on indoors.

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