Alterna Caviar Infinite Color Shampoo will maximise tone and vibrancy. Fortified with a Dual Capture Complex, the sulphate-free formula delivers powerful protection from dulling UV rays and helps prevent colour fade for long-lasting results. Infused with age defying Caviar extract, it sweeps away dirt and impurities without stripping essential moisture and oils, leaving locks looking refreshed and revitalised with maximum shine and colour.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum). (10-16-34986).
Free delivery on all orders over £49 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
For hygiene reasons, we cannot offer returns or refunds on fashion face masks, cosmetics (including beauty products), pierced jewellery, vitamins and supplements, medicines, toiletries, swimwear or lingerie and adult toys if the product or item has been used, if the hygiene or product seal has been broken or is no longer in place or if the product is not in its original packaging (if applicable), unless faulty.
Items of footwear and/or clothing must be unworn, unwashed with the original labels attached. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights. Also, footwear must be tried on indoors.
Click here to view our full Returns Policy.
Alterna
Caviar Infinite Color Hold Shampoo 250ml
Protect Your Purchase?
Extend your warranty and protect your purchase against accidental damage and defects.
Protects your new Caviar Infinite Color Hold Shampoo 250ml against breakdowns and faults once the manufacturer's warranty period is over.
Covers issues not included in your manufacturer's warranty, such as accidental damage or theft.
Get a replacement or a cash refund up to the full amount you originally paid for it.
FAQs
XCover is an authorised protection provider owned by Cover Genius, a leading insurtech firm ranked #1 in the Financial Times list of fastest-growing companies. With over 7 million customers globally and an average 4.7 out of 5 stars on Google and Trustpilot, XCover Protection is backed by some of the world's largest insurers including Lloyd's, Generali, Sompo, and Munich Re.
After purchasing XCover Protection, you'll receive a confirmation email with a link to activate your XCover Account. Your coverage starts from the day of purchase. Once activated, you can log in to view your protection documents, certificate, and coverage details at any time.
To file a claim, log in to your XCover Account, select the protection plan you'd like to claim against, and click 'Make a Claim'. You'll need to provide supporting documents relevant to your claim. XCover aims to complete 95% of claims within 3 days, with instant payment on approved claims.
Depending on your country and the type of claim, there may be a small excess or deductible applicable when making a claim. You can find the specific details in your protection wording by logging into your XCover Account.
If you wish to return your product, you'll need to submit a claim through your XCover Account. If approved, you'll receive a shipping label and have 7 days to send the item to the return partner. Once assessed and approved, you'll receive a payout reimbursing you for your item.
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
Alterna Caviar Infinite Color Shampoo will maximise tone and vibrancy. Fortified with a Dual Capture Complex, the sulphate-free formula delivers powerful protection from dulling UV rays and helps prevent colour fade for long-lasting results. Infused with age defying Caviar extract, it sweeps away dirt and impurities without stripping essential moisture and oils, leaving locks looking refreshed and revitalised with maximum shine and colour.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum). (10-16-34986).
Free delivery on all orders over £49 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
For hygiene reasons, we cannot offer returns or refunds on fashion face masks, cosmetics (including beauty products), pierced jewellery, vitamins and supplements, medicines, toiletries, swimwear or lingerie and adult toys if the product or item has been used, if the hygiene or product seal has been broken or is no longer in place or if the product is not in its original packaging (if applicable), unless faulty.
Items of footwear and/or clothing must be unworn, unwashed with the original labels attached. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights. Also, footwear must be tried on indoors.
Click here to view our full Returns Policy.