a conscious curation

We are dedicated to creating beautiful pieces for everyday moments. However, we recognise the contradiction between new clothes and a consideration for the environment, so while we’re not claiming to be perfect, we vow to be more transparent about our key principles in becoming a more sustainable retailer. ​By focussing on making positive, responsible decisions, our designs are now more thoughtful, our processes more conscious and our manifestos more committed to change. ​We endeavour to be open and honest about the changes we’re applying to our business so you can make more responsible choices too. This is only the beginning…

shop conscious clothing


70% of our materials will be recycled or more sustainably sourced.


Our dispatch bags are made from over 80% recycled and recyclable materials.


All the materials we use will be more sustainably sourced.​

Please see our Sustainability Guidelines for further information here.