Laura Whitmore: Most Loved

Introducing this season’s ultimate edit. Handpicked by presenter, broadcaster and author, Laura Whitmore, her first Most Loved capsule is bursting with statement prints and classic cuts to cherish forever. Laura’s choices build the perfect wardrobe for looking good and doing better. Think heirloom pieces ready to wear-on-repeat plus elevated basics for maximum versatility with part of the collection crafted with more sustainable materials. From everyday denim pieces in trending shapes with wear-forever flexibility to directional sets that are easy to mix-and-match for any invite, get set for summer soirees and everyday dressing with this curated edit.

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  • Conscious Clothing
    €93.00 €65.10
  • €80.00 €39.00 Sale
  • Conscious Clothing
    €161.00 €61.00 Sale
  • Conscious Clothing
    €93.00 €65.10
  • Conscious Clothing
    €66.00 €46.20
  • Conscious Clothing
    €61.00 €42.70
  • €47.00 €9.00 Sale
  • Conscious Clothing
    €66.00 €22.00 Sale

Small Talk with Laura Whitmore

Leather or denim?


What’s your favourite fashion era?

Probably the ‘70s - I’m obsessed with the ‘70s.

Trainers or heels?

I spent a lot of the last two years in trainers but I’m ready to get back out there in my heels.

Neutral or colourful?

Colourful! I think it’s good to have staple pieces that are colourful that you’ll have year after year after year.

Any hidden talents?

I can touch my tongue to my nose. I can also speak Irish.

What is your favourite cocktail?

My favourite cocktail is, without a doubt, an espresso martini. I definitely need the caffeine these days!

Night out or night in?

It’s all about balance.

What is your favourite piece in the edit?

My favourite piece is the green three-piece suit. I love some tailoring, I love a little bit of a kick flare – so this is by far my favourite piece.

What is your desert island album?

That is tough because I like my music. I love a bit of a ‘70s vibe so I’m to go back to an album that was released in 1977 which was ‘Fleetwood Mac – Rumours'.

Summer or winter?


Catwalk or street style?

Street style.

Mini or maxi?

Mini – get those legs out!

What don’t you leave the house without?

Snacks! It’s nothing to do with fashion – I just love eating!