The term ‘recycled fibres’ can be used for a number of materials including polyester, cotton and acrylic. By not using virgin fibres and often being made of materials that would have otherwise gone to waste, they are a more sustainable alternative for clothing manufacturing.
Grown using less water, organic cotton offers a greater care for the soil and biodiversity. Plus, without chemical fertilisers and pesticides, it creates a lower environmental impact than conventional cotton. We are also investigating other more sustainable cotton options.
Leather, Wool, Feather & Down
We are working towards sourcing our animal derived products from industry best practice. This includes wool, feather and down certified to high animal welfare standards, plus leather from tanneries that are working to reduce their environmental impact.
Responsibly Sourced Viscose
This viscose is sourced from responsibly managed forests and using responsible production practices to lessen the impact on the environment.
Tackling textile waste is a priority; therefore, we will be looking for ways to use textiles that could otherwise have gone to waste including vintage, surplus and rescued fabrics.
Better Cotton (BCI)
We are proud members of the Better Cotton Initiative. Better Cotton is not traceable to products. However, BCI farmers benefit from the demand for Better Cotton in equivalent volumes to those we source. Click here to learn more about BCI. In alignment with BCI guidelines, we will only make BCI product claims once we achieve 10% of our cotton sourcing through the BCI route.
Products made from 100% natural fibres such as wool or linen can be classed as having natural fibres.
Digital printing saves on water compared to conventional printing and uses smaller quantities of ink meaning garments produced this way have a reduced impact on the environment.
These garments contains REEL cotton. This means, in partnership with CottonConnect, we’re training the cotton farmers who grew it in more sustainable production techniques and we’ll be measuring the environmental and social impact.